Storytelling triumph?

Our guest lecturers, Paul Gataaura and Justine Ragany from Sonder, did a workshop that actually taught me how to tell a story from a content marketing perspective. It's put into light how my ideas that I explored for my last deadline, could have been pushed further in the narrative, as I have often used the insights that I found to simply support the logistics of my brand.

We were given the task of creating a story for the motorcycle brand, Triumph. For a girl who's often babied and every project she does somehow comes back to the colour pink, this was obviously not a area of interest to me.

At this point, I'd endured a sleepless week, my brain was pounding "fragrance, fragrance, fragrance" so my story telling was almost like word vomit. The more lecturers that asked us about our idea, the further we took it. And tbf, we ended up with a kind of half decent approach to something I initially had no clue about.

Triumph want to target a younger audience, the Next Generation. One of the points made in a mini booklet of statistics on the brand, was that over half of these Next Gen motorcyclists had children under 18. So I'm thinking your typical dad, who is still considered young by you and me, but to his kids, it may be a tad embarrassing that dad still thinks he's cool on his motorbike.

So, to solve this, let's make it fun. Triumph could make this a holiday event, a road trip if you will. They could revive the sidecar, to make it in line with the latest gadgets, as newstalgia is a constantly growing trend over all markets. So to get the family together, Pinterest boards could be made, to outline possible routes, places to see, and a communal place for all the family to add their own memories from the trip, or ideas for their next one. Tumblr could also be a platform to share these personal yet inspiring images, rather than having to filter through a whole Explore page of Instagram, or even missing it due to their new anti-chronological feed. To stretch this even further, a whole travel company could be made, focusing solely on road trips. An app could be used to track the journey, with QR codes being on Triumph billboards/posters at each possible destination. This app could also link the parents of the playground, sharing their family memories and maybe even the organisation of group trips. The uploading of images on social media could be collected and arranged by the app into both a virtual and printable album, promoting the idea of unity and family with memorabilia and keepsakes, all without having to buy an actual Triumph bike, but inadvertently directing them to advertisements and becoming a topic of conversation.

To kill two birds with one stone, the boards could include information on how to ride bikes safely for the kids. The app could also have a short health and safety course before a consumer is allowed to use it.

Even though I have next to no knowledge about bikes, Paul especially liked our consideration of Pinterest and Tumblr and how they, as unusual social media platforms, could be utilised for the often hipster consumer that Triumph often attracts.

After the week I've had, this slight break from fragrance seminars was needed. I gained a lot of useful techniques and approaches to this project that actually resinated with my way of thinking. I wasn't expecting it, as since coming to University I have found that if you're not from London you may be somewhat irrelevant. Yet this Leamington Spa based content marketing pair opened my eyes to the next step, and to motorcycles.